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When looking for a local tradesman or woman with a specific skill, most people think to look first in Yellow Pages or Thomson Local.
Because of this, many Guild members select one or both directories as their preferred advertising media. The Guild has worked closely with both directories for many years now and has negotiated favourable rates for group advertisements where businesses can take full advantage of their Guild membership.
"69% of directory users are more likely to call a company that includes a recognised brand name or trade association logo within their advertisement"
Source: RSGB OMNIBUS local directories awareness study 0545/4